truth in advertising traffic sign on blue sky

truth advertising blue sky background ethics consumer protection transparency marketing honest accurate claims truthful representation clear disclosures authentic messaging fair practices ethical misleading advertisements false deceptive substantiation rights regulations federal trade commission ftc standards advertiser responsibility fine print disclosure endorsement unfair competition comparative puffery testimonials endorsements hidden fees bait switch tactics privacy pricing information product labeling advertorial native celebrity awareness trustworthy reliable correct social media influencer online reviews accuracy environmental health verification data ads responsible creation anti-counterfeiting measures descriptions