social media audience segmentation on blue

social media audience segmentation blue background demographic analysis psychographic behavioral geographic targeting target market user profiling customer persona development strategy data-driven insights interest-based purchase behavior lifestyle b2b research tracking journey mapping listening influencer custom creation engagement intent-based retargeting strategies lookalike cohort value micro-segmentation cross-channel channel-specific analytics segment-based experience personalization loyalty program niche identification a/b testing retention churn prediction tools feedback funnel consumer modeling criteria predictive campaign optimization lifetime satisfaction surveys reporting