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scamper creativity innovation brainstorming substitute combine adapt modify magnify minify put- -another-use eliminate rearrange problem-solving ideas process product-development design concept technique creative-thinking innovation-strategy mindset solutions alternative perspective approach framework invention ideation new-ideas question conceptualization exploration methodology think-differently creativity-tool innovation-process strategy insight experimentation problem-solving-technique generate-ideas innovation-method design-thinking creative-process development transformation alternative-solutions prototype adaptation collaborative-thinking brainstorm modify-ideas challenge experiment adjust improve creativity-strategy out- - -box-thinking flexibility development-process innovation-tool business-ideas improvement creativity-technique collaboration new-perspective questioning disruption