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plain simple basic flat clear unadorned minimal smooth ordinary neutral clean subtle straightforward open homogeneous bare modest uncomplicated pure uniform direct low-key transparent austere natural undecorated bland functional practical essential stark obvious understated primary basicness standard clear-cut literal simple-minded grayscale minimalistic down- -earth regular sober unembellished non-complex pristine conventional clear-text basic-format plain-color unvarnished simplistic casual moderate uncluttered raw obviousness no-frills barren simplified standardized directness easy factual minimalism essentiality