one not like other, contrarian, on contrary, opposite, be against the trend and be non-conformist against the grain

all another arrow background banner business change comfort coming competition concept confrontation contradiction contrarian contrary creative crowd defiant difference different direction disrupt divergence divergent exception grain idea innovation inverse invert inverted lead leader leadership minimal mockup nonconformist nonfungible not one opinion opposite opposition other protest rebel resistance resource right shift solution step template thinking token trend wrong zone