moment of truth on white paper

moment truth customer experience interaction engagement perception service quality expectation feedback satisfaction decision impact relationship trust brand journey response evaluation touchpoint insight awareness communication value consistency performance recognition analysis opportunity connection empowerment understanding loyalty resolution follow-up assessment strategy improvement context metrics influence service-level expectations professionalism framework recommendations best-practices outcomes satisfaction-level emphasis relationship-building proactivity ownership alignment purpose effectiveness communication-strategy experience-design customer-journey engagement-strategy responsiveness impact-assessment interaction-design support trust-building brand-commitment service-quality touchpoint-analysis