magnifying glass focuses on words green washing in forest setting. concept image highlights problem of misleading eco-claims.

greenwashing ecofriendly environment sustainability marketing business consumer awareness misleading ecoclaims magnifying glass forest trees nature product service responsible camouflage illusion dishonesty manipulation deception problem attention surveillance illegal fake false information laundering competition strategy guarantee alert concept trendy innovation ecomarketing educational critical examination verification conscious photo stock image commercial ecoconscious transparency responsibility environmental