integrity person lifting word competitive advantage best leader

advantage believable believe best better brand branding compare comparing comparison compete competing competitive concept conceptual contrast corrupt corruption credibility credible difference different dishonest dishonesty ethical example forthrightness goodness honesty honorable idea improvement insincerity integrity lead leader leadership lift lifting moral one opposite principle purity qualities quality rectitude reputable reputation righteousness sincere sincerity special straightforwardness top trustworthy truth truthful unique uprightness versus virtue win winner word words