greenwashing on white paper

greenwashing background white paper authenticity awareness branding claims climate communication corporate credibility deception environmental ethics false green impacts marketing misleading misrepresentation narratives oversight perception practice products proliferation public purpose real reputation risks transparency trust unaccountable unethical untruths values violation awareness-raising environmental-impact false-advertising green-benefits greenwashing-practice misleading-claims perceived-eco-friendly purpose-driven sustainability unsubstantiated-claims unverified awareness-raising-campaigns corporate-responsibility environmental-marketing environmental-purpose green-scam industry-standards misleading-information public-outreach reputation-management responsible-marketing false-evidence marketing-strategy misleading-evidence self-regulation green-promises trust-building consumer-awareness greenwashing-risk ethical-marketing environmental-communications false-advertising-practice greenwashing-prevention corporate-accountability