good vs bad name weighing options best brand identity new relaunched company business

advertising appeal appealing attract attracting attraction audience aware awareness bad balance brand branding business choice choose choosing communicate communication company corporate creative creativity decide deciding design good idea ideas identification identity importance important inform informing launch launching manage management managing marketing memorable name naming new option options perfect pick picking plan planning rebrand rebranded rebranding remember remembering represent representation representing resonance resonate right saw see start startup succeed success successful valuable value versus weigh weighing wrong