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ethnology anthropology culture society traditions customs rituals beliefs ethnicity heritage identity language folklore religion mythology social norms practices kinship lineage ancestry migration clans tribes indigenous communities artifacts archaeology fieldwork ethnography symbolism ceremonies festivals oral storytelling subsistence economy structure gender roles power dynamics authority hierarchy socialization modernization globalization preservation cultural change adaptation interaction influence diversity ethnocentrism multiculturalism worldview cosmology belief systems behavior community life crosscultural comparison interpretation representation value group ethnographic studies analysis research patterns