digital display advertising segmentation - conceptual

target audience segmentation geolocation personalization behavioral data clickstream analysis networks exchanges programmatic buying real time bidding formats conversion tracking contextual targeting psychographic remarketing cookies device lookalike campaign optimization crossdevice inventory cpm cpc management platform dmp demand side dsp supply ssp servers attribution modeling placements digital metrics testing predictive analytics viewability mobile advertising native omnichannel marketing roas ppa display conceptual illustration serving ads devices different audiences