campaign analytics traffic sign on blue sky

campaign analytics traffic sign blue sky data analysis key performance indicators kpis metrics tracking return investment roi conversion rate optimization a/b testing customer segmentation predictive modeling visualization click-through ctr cost acquisition cpa lifetime value cltv multi-channel attribution funnel cohort engagement social media email website heatmap journey geographic demographic behavioral dashboards real-time marketing automation behavior data-driven decision making reporting insights cross-channel user experience channel integration cleansing statistical forecasting satisfaction tools competitive evaluation