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equity dividend bull market bear initial public offering blue chip split capitalization pe ratio pricetoearnings earnings share yield exchange sector volatility liquidity brokerage portfolio index rotation day trading long position short stop loss limit order bidask spread volume margin leverage call option premium futures contract technical analysis fundamental support level resistance trend line candlestick chart moving average rsi relative strength macd convergence divergence bollinger bands reinvestment plan drip growth value penny curve insider exchangetraded fund